GDPR – The deep cleanse of your customer database

GDPR – The deep cleanse of your customer database

Would you rather have one Lamborghini or three Ford Fiestas? It’s all about quality over quantity; a well known concept that can often be overlooked in sales and marketing. Here, Howard Williams, marketing director at Parker Software, explains why it is better to have a database of 100 high-quality leads, rather than thousands of dead ends, and how imminent changes to General Data Protection Regulations (GDPR) will help you achieve this clarity…


Source: DATA ECONOMY
         
by Howard Williams, marketing director at Parker Software