GDPR is leaving publishers with a newsletter list problem

GDPR is leaving publishers with a newsletter list problem

Dear American publishers that think they will be fine when the General Data Protection Regulation takes effect next month: Check your email.

As brands, agencies and publishers scramble to get their data collection, usage and storage situations in line with European regulations, few have gotten their email newsletter subscriber operations into a GDPR-compliant state, either by securing affirmative consent for use of subscribers’ data or by updating their email onboarding process so people give consent when they subscribe…

 



Source: Digiday UK
         

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