It began with the most nebulous of names, but cloud computing is now a massive business as a three-way race emerges among the tech giants to crunch the world’s data online.
The incessant hum of whirring fans you hear when you walk into a data centre is also the sound of money. Last year, the cloud computing infrastructure as a service market was worth US$23.5 billion according to analyst group Gartner.
It is dominated by online retailer Amazon, which through its Amazon Web Services division last year claimed over 50 per cent of the market. Such is the insatiable demand for storing the data our increasingly digital lives generate here in New Zealand, Amazon has bought capacity on the new Hawaiki cable connecting New Zealand to Australia and the US…