Building a contact database based on who, when and how consent was given, prevents individuals being bombarded with information they do not want and allows a company to feel confident that they are staying in line with the GDPR.
Consent. The word on the lips of every organisation across the UK, but what does it mean? In relation to GDPR, consent means ‘offering individuals real choice and control. Genuine consent should put individuals in charge, build trust and engagement and enhance your reputation.’ How can organisations gain consent through emails responses and maintain a contact database effectively?